Samsung has launched a new TV operating system that brings voice assistants directly into the viewing experience. The updated platform integrates popular voice services like Bixby, Amazon Alexa, and Google Assistant. Users can now control their TVs with simple voice commands without needing extra devices.
(Samsung’s New TV Operating System Includes Integrated Voice Assistants)
The new system makes it easier to switch between apps, search for shows, and adjust settings. People just speak into the remote or use their smartphone. Samsung designed the interface to respond quickly and understand everyday language. This helps reduce the need for complicated menus or multiple remotes.
Voice control works across live TV, streaming apps, and connected smart home devices. For example, someone can ask the TV to play a movie, turn down the lights, or check the weather. All these actions happen through one unified system. Samsung says this creates a smoother and more convenient experience at home.
The operating system also supports personalized recommendations. It learns what users like over time and suggests relevant content. Privacy remains a priority, with clear options to manage voice data and permissions. Samsung confirmed that voice recordings are not stored unless users choose to save them.
This update will roll out first on Samsung’s 2024 Neo QLED and OLED TV models. Older compatible sets will receive the upgrade through a software update later this year. The company expects the new features to help users spend less time navigating and more time watching.
(Samsung’s New TV Operating System Includes Integrated Voice Assistants)
Samsung developed the system after listening to customer feedback about simplicity and speed. Testing showed that voice commands cut setup and search time by nearly half. The goal was to make smart TV features feel natural, not technical.


















